What are E-marketing and Ecommerce!

What are E-marketing and Ecommerce!

E-marketing implies any kind of marketing facilitated online via websites, online stores, and other online tools. Whereas, 

Ecommerce is a type of online business that involves commercial transactions, information exchange, and business transactions through a wide network using the internet.

Electronic commerce: extract by the technologies like electronic mobile commerce, supply chain management, Net marketing, online transactions, data interchange (EDI), and inventory management systems.

E-Marketing is the process of marketing different services and products using Internet resources. It also includes marketing done through emails and wireless media. It uses a great range of technologies to help connect different businesses to their customers throughout the globe.

Types of Ecommerce Marketing

To give you a sense of what an ecommerce marketing strategy looks like, here are some common marketing channels and how you'd use them to build an online store.

Social Media Marketing

Brands, publishers, contractors, and growing businesses all launch pages on today's most popular social networks to connect with their audience and post content that the audience is interested in.

As an ecommerce marketer, you can do the same thing, but the campaigns you run might look a bit different, and not every social network is a good fit for your needs.

Content Marketing

When you hear "content marketing" you might think of blogging and video marketing — content that is meant to improve your website's ranking in search engines and answer questions related to your industry. But if you're selling a product online, do you really need articles and videos to generate transactions? You sure do.

Essential Ecommerce Marketing Strategies

What should you write?

First, add informative content to your primary site pages – your homepage, about, policies (warranties, shipping, etc.) at the bare minimum.

Then it’s important to populate your online store’s product content. Start with individual products, prioritizing by your best sellers or highest earners, and write unique descriptions. Don’t just drop in the manufacturer’s boilerplate language. Explain what it is, why it’s better, and its key features.

Content marketing

Proper ecommerce content marketing can attract more positive attention, interaction, and sustainable conversions in a way no other marketing method can. By creating and promoting original content, you are ensuring that your audience is receiving new information that matters to them on a continual basis.

Content for your website, like mentioned above, includes home page, category pages, product pages, and the like. Content marketing on the other hand is content specifically geared to attract customers and is promoted to get their attention.