5 Ways to Increase Traffic to a Website

Business owners, especially those with an online presence, are so caught up at generating leads that they forget something basic. And that is, getting traffic to their websites as effectively as possible. As a website owner, you should know that prospects are online users that first need to visit your website before doing anything else.

 The “Upside Down” Guest Post

Here’s the deal

When most people read your guest post, they usually skip the author bio section.

I can’t blame them

Most author bio boxes are BURIED at the bottom of the page, like this.

 Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising, and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

 Create Memorable Content

It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top ways to increase website traffic.

People use Google to find specific, thorough and accurate answers for their questions, and your content should be there to provide those answers. In fact, websites featuring blog content generate 434% more search engine-indexed pages than those without it. In addition, sites that release more than 16 posts per month receive nearly 3.5 times more traffic than those that publish zero to four articles.

 Send Email Newsletters

Promoting content through email newsletters is an effective way to increase website traffic. Here are a few email marketing best practices:

Include enticing information from the content in the subject line and in the body of the email.

Insert a link or button that subscribers can click to read more of the content.

Make sure emails are mobile-friendly. Links should be easy to see, since 46% of all email opens are done on mobile devices.

Employ personalization tactics by including the name of the subscriber.

Make the email visually appealing with the use of well-designed templates.

Conduct A/B testing to see which versions of emails receive more opens and clicks.

Search Engine Optimization

You might have heard of search engine optimization before as a marketing strategy that is popularly known to online businesses. This strategy is commonly referred to as SEO, and it’s one of the most effective strategies for improving online presence. Whether for generating leads or merely increasing traffic, SEO is an indispensable aspect of digital marketing.

In SEO, the primary goal is to rank the highest in the search engine results page.